We are very proud to be a part of the latest McDonald's TV advertising campaign now taking place across the UK for the promotion of the Great Tastes of America. This is the first of the television commercials where the Big Rig takes on its role as the McDonald's truck in the adverts.
As always with television, the few seconds that you see the truck featured for actually involved 10s of hours over a number of prior weeks in preparation liaising with production staff, design and creativity teams as well as consulting to the locations manager on the legalities and practicalities of using an American prime mover unit and trailer for the campaign... It all came together in the end and it is extremely satisfying to finally see the end result on television!
As always with television, the few seconds that you see the truck featured for actually involved 10s of hours over a number of prior weeks in preparation liaising with production staff, design and creativity teams as well as consulting to the locations manager on the legalities and practicalities of using an American prime mover unit and trailer for the campaign... It all came together in the end and it is extremely satisfying to finally see the end result on television!
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